PROPAGANDA

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It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do. For example, one technique was to repeat the same advertising message countless times, because repetition helps even a false message stick in memory. So one of Bernays’ most effective propaganda techniques is to influence people by reaching out to the trusted leaders of their groups.

Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The newer salesmanship, understanding the group structure of society and the principles of mass psychology, would first ask: "Who is it that influences the eating habits of the public?In chapter three what are some quotes that I can use for my Lit circle assignment, I have the role of the connector what are some good examples and what shows in Tv , documentaries, radio , amgazines are being known etc? Less influential architects will as a matter of course imitate what is done by the men whom they consider masters of their profession. American actor Richard Bennett hired him to defend a play that promoted sex education against police interference. It was assumed by the public that a hospital gives prolonged and conscientious attention to its patients. This is pointing people’s attention towards specific things, things that you want to represent your whole business.

So if you want to influence someone, find what groups they belong to, and who the leaders of those groups are. Hill, president of the American Tobacco Company, realized that his company was missing a share of the market.He was a successful business consultant and explains many of his effective publicity techniques in this book. And the most effective way to lead public thought is not with direct argument, but using propaganda techniques like dramatic demonstration and group association. It was the special pleader's function to provide the stimulus which would cause the desired reaction in the individual purchaser. They are perfect for deciding if a book is worth your time, refreshing your memory on books you've read, or getting key insights from books you may not have time to read in full.

This general principle, that men are very largely actuated bv motives which they conceal from themselves, is as true of mass as of individual psychology. While communication methods change over time, the core techniques of propaganda will continue to stay the same. His campaign focused on the important contributions of African-Americans to Whites living in the South. They do it through constant propaganda, mass surveillance, and severe punishment for those who don’t conform. We also use different external services like Google Webfonts, Google Maps, and external Video providers.

I have tried, in these chapters, to explain the place of propaganda in modern American life and something of the methods by which it operates—to tell the why, the what, the who and the how of the invisible government which dictates our thoughts, directs our feelings and controls our actions.