About this deal
Not to worry, I’ve got you covered. I’ve pulled up all the available Doritos types right now and gone over the ingredients with a fine-toothed comb to rule out any that contain animal products. Beanitos chips (four flavors are vegan including Hint of Lime, Pinto Sea Salt, Restaurant-style and Original OMG Sea Salt). Manomasa (Chipotle & Lime, Green Lemon & Pink Peppercorn, Tomatillo Salsa, Lightly Salted, Cantina White Corn Chips)
PepsiCo’s Doritos moves into tube snacks with Stax
Unfortunately, the following Doritos products are not vegan. Non-vegan ingredients used in these products include, but are not limited to: buttermilk, lactose, sour cream, cheese (cheddar, cream, parmesan, romano), skim milk, whey, whey protein concentrate, butter. Happily, two of the Doritos Dips made in the UK, Mild Salsa and Hot Salsa, are vegan, as tends to be the case with most tomato-based salsas. Non-vegan UK Doritos flavors While the novelty-factor is clear, does Doritos STAX offer enough meaningful benefits to motivate people to switch? We put the concept to UK consumers using our Innovation Testing solution, looking at 3 C’s to predict in-market success:Out of the twelve different Doritos tortilla chips available on sale in the UK (as of now, May 2021), the following are vegan products: The launch will be supported with a TV ad that documents the rise to stardom of a young musician rewarded for making a bold choice that changed his life forever. In addition to the TVC, the launch will benefit from a playful OOH and digital advertising campaign, as well as influencer partnerships that will see Doritos STAX at the centre of challenges on social media. The wide-ranging media campaign will reach over 50 million adults, 15 million of which are Gen-z, Doritos target audience. This bravery was on full-display again recently with the UK-launch of Doritos STAX – a reformulated tortilla chip designed to fit neatly in a triangular cannister, squarely taking aim at Pringles’ dominance in the segment.
Doritos STAX: A bold new product in recyclable packaging
Monoglycerides are also a listed ingredient in most of these products and while some monoglycerides are vegan, not all are. Similarly, disodium inosinate is also listed, which is usually derived from fish and meat but can also be produced from tapioca starch. Doritos STAX elicited a mixed emotional response. On one hand the triangular cannister was novel and intriguing – making the proposition clear while integrating an iconic branding device.
Product range
The new product is available in three flavours: Ultimate Cheese, Sour Cream & Onion and Mexican Chilli Salsa. The launch will drive further excitement through an integrated marketing campaign spanning TV, OOH and Digital Late July (Sea Salt, Chia & Quinoa, Sea Salt & Lime, Blue Corn, Sweet Potato, Sub Lime, Korean Barbeque, Jalapeño Lime, Bacon Habanero)
Doritos Stax launched by PepsiCo - Better Retailing
Doritos is no stranger to outlandish marketing experiments, embracing unorthodox flavours and advertising to maintain relevance amongst its capricious Gen Z target audience. We know that Doritos appeals to generation Z, a generation that notoriously looks for brands that challenge the status quo,” she said. “Consumers now expect brands to have high sustainability credentials and will often make buying choices based around them –a movement largely led by gen-Zs.”While Doritos Chilli Heatwave appears to be vegan, we do question the source of the Disodium 5’-ribonucleotides in the ingredient list and have reached out to Doritos UK for clarification. We will update here as soon as we receive a response. Disodium 5’-ribonucleotides, also known as E635, are composed of sodium salts that can be extracted from plants but are sometimes extracted from the skin of dead animals. Available in three bold flavours, NEW Doritos STAX come in a unique triangular tube that is recyclable Taco Bell tortilla chips – available in three flavors (classic, mild, and fire) and they’re all vegan!